
In 2002, Lids on Kids http://www.lidsonkids.org/ debuted as a resource for consumers to learn about helmet use in skiing and snowboarding. This site contains FAQs about helmet use, fit and sizing information, general slope safety information, related articles and games, and testimonials about helmet use from well-known athletes, including US Ski Team members. The site has received nearly 2 million hits since it was created. The tagline, “A Helmet-It’s a Smart Idea,” is printed on posters and promotional cards at resorts nationwide.